So we’ve had the last Bank Holiday in the UK until Christmas and by the end of this week most of the schools and colleges will either have reopened for the Autumn term or will preparing for an imminent start. So too will The Franchise Training Centre. Our Autumn programme begins on September 13th with ‘Speed Up Your Network Growth’, a two-day workshop designed to help you recruit more and better franchisees.
If you really want a scary experience go here
However a few days before that, we launch our first Franchisee Recruitment MasterClass for senior executives. Most of the FTC workshops are designed to develop franchise management skills amongst the franchisor team delegates. This MasterClass, however, is designed to leave Senior Executives and Directors with the understanding of, and a strategy for, developing a 21st Century approach to recruitment marketing.
Using the internet to provide a recruitment website and entries in various Franchise Recruitment portals is simply no longer enough, in retrospect it never was, particularly if they are designed to generate large numbers of leads. Franchisors in the know have realised they don’t want an ever-increasing number of leads, they want fewer, better quality leads and two years of research into developing practices elsewhere in the world has shown us how they are doing this.
Implementing these new processes will take some time so if you have plans to increase your recruitment targets for 2013 now is the time to start working on them and you might just see some benefit during the latter part of 2012.